It was about appealing to the worst instincts of working/middle class conservative whites by creating the only anti-left fusion possible with the demise of socialism: one built on cultural issues. With everyone broadly agreeing that the market had won, how could you hold together a coalition that opposed the left? Oppose them on the culture.
Check it out: How Did We Get Here? Or, Why Do 20 Year Old Newsletters Matter So Damn Much?
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